Outdoor Media
The Urban population is the widest and most diverse valuable audience. Despite the different age groups, lifestyles, cultures, and backgrounds, they most often take repeated journeys around the same areas and localities. Whether commuting, shopping, exercising and socialising, they spend most of their day in the urban space, in a positive mindset and open to visual communication. They has a special relationship with well-integrated outdoor media products because it becomes part of their environment. Not distracted by other media, customers are more alert and receptive to the frequently changing visual stimulation and welcome entertaining and relevant brand communication. Attractive, timely and clear messaging can influence the customer’s choice.
Bus Shelters
With over 400 locations, Faces offer the widest coverage with the highest frequency throughout both Islands. We split our network into five geographical regions to provide our clients with specific strategic targeting opportunities. We have grouped a number of shelters ranging from a minimum of sites to provide brands with the opportunity to deliver a consistent message at regular intervals during the day-to-day consumer’s activities. The Media have proved over the years that frequent and constant exposure helps build brand attractiveness and recall.
Billboards
Located primarily on major vehicular traffic roads, billboards attract consumer exposure. Faces well maintained back-lit billboards stands out in the background of monotonous environment and create a huge impression through discreet and elegant design. Same as all our media, we print and install all our client’s campaigns in-house to ensure the best quality and service.
Audience
Today’s Media is fragmented more than ever. Attracting and maintaining the customers’ attention is a growing challenge. People are increasingly spending time outdoors, and therefore, more than ever, brands want to connect and interact with consumers outdoors. Expats have been responsible for a significant proportion of Malta’s population growth in recent years, as the country becomes increasingly reliant on foreign workers to sustain its economy. Brands recognise the complexity to target an ever-evolving local market, and Outdoor Media delivers the right platform for advertisers to achieve this engagement.
Network
People are attracted to products and services the more they are exposed to them. Faces offer the widest coverage with the highest frequency throughout both Islands, providing brands with the opportunity to deliver a consistent message at regular intervals during the day-to-day consumer’s activities. The frequent and constant exposure helps build brand attractiveness and recall. Outdoor Media, unlike all other media, removes physical barriers and places brands in the same environment as their consumer.
Learn more about Faces
How does your pricing work?
Since the start, Faces adopted a price transparency strategy with all its partners and clients.
Our pricing system works on a price matrix table that works out the right discount percentage based on the number of Phases and Periods. We refer to this discount as Frequency Discount.
The Seasonal Discount applies a discount on both Period date. Discounts vary according to the Region.
There is a final discount on Extended Campaigns. Our rate card includes print production and therefore, should a campaign be extended beyond its first period (10 days), an extended discount is applied to compensate for the printing costs should the client does not require a change of artwork.
Where are your media locations and what is the duration of a campaign?
Faces offer the widest coverage with the highest frequency throughout both Islands. We split our network into five geographical regions to provide our clients with specific strategic targeting opportunities. We have grouped a number of shelters ranging from a minimum of 15-18 individual sites to provide brands with the opportunity to deliver a consistent message at regular intervals during the day-to-day consumer’s activities. The Media have proved over the years that frequent and constant exposure helps build brand attractiveness and recall.
The minimum campaign period is ten days, and every campaign can be extended by ten day bursts to increase duration. There are 36 start dates campaigns and start dates vary per geographical region.
Where are Faces adverts located?
We have over 400 individual locations. Check out our map
How many shelters can I book?
The smallest campaign is between 15-18 adverts in one region of your choice.
Can I have a nationwide campaign?
Of course, we have our media spread over the two inhabited islands, covering every traffic route that leads to every location and destination in Malta. We have tailored a package made out of circa 80 sites. Ask our sales support team for more information.
Can I choose a particular bus shelter for my campaign?
Yes. You may ask for a specific bus shelter location to be included in your campaign subject to availability. If you just want to book just a single location, please ask our sales team for the Location Domination terms and conditions.
Is the printing production included in your rate or can I print elsewhere?
Yes. Print production is included in the rate.
Can I approve a sample print before posting outdoors?
Yes of course. You will be required to visit our printing premises in Kordin. Get the location here.
Can I have different artworks on a single campaign?
Yes you can have a number of different artworks for one campaign. Our team will post these different artworks randomly. We can also post specific artwork in specific locations at an additional charge.
Can I change posters half-way through a ten day period?
Yes you can have a number of different artworks for one campaign. Our team will post these different artworks randomly. We can also post specific artwork in specific locations at an additional charge.
What happens to my printed posters once the campaign is over?
We collect all used posters and make sure they are recycled. Should you need some of the left over posters please get in touch with our sales support team here.
When do you need the artwork for print?
The artwork is required at least three working days before the start of your campaigns.
I am preparing the artwork. What are the dimensions and technical specifications for the artwork?
You may ask our sales team for the Artwork Specification SheetI am preparing the artwork. What are the dimensions and technical specifications for the artwork.
